HEMA Push Pops

In search of interesting webcontent the creative cell called ‘Goed Stel Mensen’ wanted to make a series of 10 mini documentaries about the people who buy Hema products, and in the meantime communicate new or interesting products. By shooting mini documentaries the viewer has the chance to get acquainted with these typical Hema products in a nice way! This so called minidocu was the first in the series.