SUSTAINABILITY

WITH OUR SUSTAINABLE APPROACH AND DRIVE FOOR EFFICIENCY, IT’S ABOUT THE CONTENT AND ONLY THAT!

At a time when calls for sustainability are growing louder and the impact of our actions on the climate is becoming increasingly visible, the video production industry faces a crucial challenge. Drbarefoot sees that challenge and is happy to take it on. By working together with agencies, clients and suppliers we can create positive change. It is not only a matter of taking responsibility, but also of embracing innovation and efficiency in our field. Let’s join forces and strive for a commercial industry that not only tells inspiring stories, but also contributes to a more sustainable world for future generations.

Drbarefoot’s Executive Producer Maarten van Hemmen is Ambassador for AdGreen and part of the committee for Sustainable production within the Dutch Commercial Producers Platform. With the aim of motivating the advertising industry to reduce the negative environmental impacts of production, and enable the community to measure and understand waste and carbon emissions.

Drbarefoot is also a member of the Green The Bid movement, an international organization with the same goals as AdGreen

Sustainable Video Production: A Vision

Sustainable filmmaking poses challenges, from script dependence to production impact. Yet, collective action is key. Conversations reveal growing awareness, but we’re just beginning. It’s not solely on producers; clients and agencies must align on sustainability goals. Brands face increasing pressure to meet eco-standards. Logistic operations contribute significantly to emissions, highlighting the need for change.

Efficiency and Sustainability

Efficiency is paramount, especially for brands producing content regularly. Streamlining processes saves time and money. Early involvement of sustainability-minded producers is crucial. Long-term partnerships promote resource sharing and reuse, lowering costs and environmental impact.

Together, let’s shape a video industry that not only captivates but also cares for our planet’s future.”